The Bloom Campaign helps college students recognize and track their habits to support healthier lifestyles during the transition from adolescence to adulthood. The shift from high school to college often disrupts daily routines, as students face the pressures of independence for the first time. These changes can impact eating patterns, exercise routines, and overall anxiety levels. Bloom emphasizes the value of small, intentional steps taken each day, encouraging students to prioritize mental health and wellness as the foundation for long-term success.